‘Outside The Ring’ – Upper Richmond Road, SW15 (1630)

A man (20s) talking on his phone about various boxing bouts, past and future. He mentions the chance of free tickets and backstage access (never coming to fruition) and then moves on to discuss a boxer gaining a ‘branding contract’. The endemic that is product placement. A brutal contact sport full of adrenalin, emotion and discipline, now talked about in the same almost hushed tones as the excitement of ‘gaining pounds’ (a multitude) for ceding individuality. 


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