Passing a pub advertising the act for the evening on a retro style cinema programme board. ‘William The Conquerer’ (£10). The appropriation of rulers and leaders for entertainment purposes. A role call of infamous characters posited into a far flung future for capital gain. The moral barometer suggesting that the further back in time one ventures (centuries ago), the less unappealing the notion of taking a name (in vain). The pre-copyright Tudor dynasty of Henry VIII somehow more palatable than any 20th century despot. A rich seam to be mined.